April 24, 2024

The Orchard has finalized a global distribution agreement with Peso Pluma‘s label Double P Records, a subdivision of Prajin Parlay Records.

Established in partnership with George Prajin, Double P is the home of Mexican artist Peso Pluma who also serves as the imprint’s CEO and head of A&R. This new deal reinforces that relationship, as it now includes Peso Pluma as both a label and artist partner. Under the terms of the deal, all artists signed to Double P/Prajin Parlay will have access to The Orchard’s full suite of services and global network.

“Peso’s vision was to create a label home to develop new talent with bespoke, collaborative, and transparent plans that meet artists where they are and help propel them forward, which aligns completely with The Orchard’s ethos,” said Jason Pascal, executive vice president, global artist and label partnerships, who negotiated the deal. “With this new global distribution partnership, artists signed to Double P will have access to tools that empower them to build global networks of their own.”

Added Prajin, “Jason and The Orchard have been instrumental from the start. We make an amazing team, and I am excited to continue the relationship as we continue to take Música Mexicana global.”

Artists Jasiel Nunez, Tito Laija, Los Dareyes De La Sierra, and Raul Vega are the first four acts signed to Double P Records. Peso Pluma will continue to release music through Double P/Prajin Parlay.

+ AXS has promoted two executives in new roles: Tom Andrus, previously AXS chief operating officer, will act as president of North America, while Blaine Legere, formerly senior vice president of corporate strategy and emerging markets, is upped to the role of president of international.

Andrus will be focusing on expanding revenue streams and cultivating client relationships and Legere will help the ticketing company expand internationally. Both will report directly to AXS CEO Bryan Perez.

“AXS continues to experience explosive growth both in North America and abroad, and with no signs of stopping, it’s essential to structure our business to effectively handle this growth and delivery of our global platform,” said Perez. “Tom and Blaine have been instrumental in the building of AXS from the beginning, and I’m excited to work with them in these new roles as we continue to expand.”

Andrus initially joined the leadership team alongside Perez and Legere as general manager in 2012 shortly after AXS’ establishment. Legere joined AXS as an inaugural employee when the company launched in 2011.

+ Audible Treats has promoted Dan Cobert to its director of clients/A&R, and Kerry Harrison to director of publicity.

Cobert was formerly senior project manager/A&R at Audible Treats, working with clients that include TikTok, Sexyy Red, Ice Spice, That Mexican OT, and many others. In his new role, Cobert will supervise full-service publicity campaigns for an array of clients in the hip-hop space, spearhead client acquisition efforts, and continue to lead copywriting efforts for the growing firm. 

Kerry joined Audible Treats in 2020 as a publicist and rose to senior publicity manager in 2021. She currently oversees global communications for Rolling Loud and Sueños Festival, plus publicity for Chief Keef, Bktherula, Pi’erre Bourne, $NOT, Eem Triplin and more. 

“Kerry and Dan have played pivotal roles in driving Audible Treats’ exceptional growth over the past three years, and we are delighted to announce their well-deserved promotions to the position of director,” said  Michelle McDevitt and Gavin Rhodes, co-founders at Audible Treats. “This marks a significant milestone not only for Kerry and Dan but also for our entire agency, highlighting their outstanding contributions and dedication. We are genuinely excited about the continued success they will undoubtedly bring to the team in their elevated roles. Congratulations on this well-earned achievement!”

+ Triniti, an artistic intelligence platform powered by music tech studio CreateSafe, has partnered with Sounds.Studio, a music production platform. Their alliance will aim to put in-browser music and audio AI tools in the hands of creators and consumers.

CreateSafe’s partnership with the artist Grimes was among the first partnerships to widely distribute AI tools to the public while their Record Deal Simulator gave users visibility into the contracts. Their recently announced GenAI music platform Triniti powers the creation, publishing, administration, distribution, and marketing of music.

Launched today, Sounds.Studios are leveraging the Triniti API (application programming interface) which will allow users to have the GrimesAI voice model on their music and then distribute it to the major DSPs using Triniti’s distribution channels.

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