May 23, 2024

It’s the end of the year and Vevo has crunched the numbers to find out which music videos and artists saw the highest viewership on the platform.

After releasing multiple albums, touring the world with record-breaking numbers and launching a concert film, Taylor Swift was named Vevo’s “Most Watched Artist” in the United States with nearly 650 million views in 2023. According to the music video network, during the “Eras Tour,” Swifties across the country tuned in to view Swift’s content on Vevo — this includes videos for “All Too Well: The Short Film” (+333% lift in U.S. views), and “cardigan” (+150% lift in U.S. views), along with “Fifteen” (+171% lift in U.S. views).

Lil Baby, who has topped Vevo’s U.S. artist charts for the past three years, is the second most-watched artist in the U.S. for 2023, with almost 612.7 million views. Following closely behind are Karol G (577.9 U.S. views), Morgan Wallen (512 million U.S. views), and Drake (457.7 million U.S. views).

Karol also tops the “Most Watched Artist” global list for the third consecutive year, gaining 4.7 billion global views in 2023. Fellow Colombian singer Shakira comes in second on Vevo’s global chart, with 3.2 billion global views in 2023. Worldwide, Karol and Shakira’s collaborative hit “TQG” is the “Most Watched Music Video” of 2023, with 880 million global views. Within just the first two weeks of its debut, “TQG” also garnered 181.9 million global views, making it Vevo’s most-watched global premiere of 2023.

“We’re especially excited to see these iconic women artists, who continuously break records and release cinematic art, take the top three spots on our charts. Taylor has had an outstanding year, and connected with audiences on so many levels this year,” said JP Evangelista, senior vice president of content, programming and marketing for Vevo. “Looking at this year’s charts, there are many common elements within the creative of the top videos – something we love to see at Vevo – from the use of Easter eggs to messages of empowerment and symbolic choreography, as seen in music videos like ‘TQG’ and ‘Flowers’. We are also seeing the growth of Latin music globally, as well as the power of social media for music video discovery.”

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