May 23, 2024

The Macy’s Thanksgiving Day Parade packed a punch for NBC in its 99th edition. The New York holiday tradition delivered a record audience of 28.5 million viewers across airings Thursday on the network and its streaming sibling Peacock.

In a good sign of the parade’s status as an American institution, more than two-thirds of that audience (22.3 million) came from the live linear telecast on NBC from 8:30 a.m. to noon ET and live streams on Peacock. A little more than 5 million viewers watched a repeat telecast from 2-5 p.m. ET on NBC and on-demand streams via Peacock.

All told across both platforms, viewership was up 6% from last year’s parade in viewers and the adults 18-49 demographic, where it hit a 7.2 rating. In the key demo, live viewing of the parade delivered a 5.3 rating in the demo. That’s a solid NFL-level turnout for a live telecast. This year’s parade included a much-heralded appearance by Cher performing her new Christmas tune, “DJ Play a Christmas Song,” which no doubt boosted interest.

“We’re absolutely thrilled that a record number of people were able to enjoy the parade with their families and friends, and spend the day with us,” said Jen Neal, executive VP of live events and specials for NBCUniversal Media Group. “We take great pride in bringing the best holiday programming to our audience – across both NBC and Peacock – and there’s no better way to bring in the season than with balloons, marching bands, musical performances and a tradition like no other. A big thank you to Macy’s for being such great partners on this iconic event.”

In total viewers, this year’s parade topped the previous high set in 2021 at 25.4 million. In 2020, when viewers were homebound and the parade was pre-taped without crowds because of the COVID pandemic, the unconventional telecast brought in 25.9 million viewers.

NBCUniversal number crunchers noted that this year’s parade marked Peacock’s top entertainment simulcast of an NBC program to date and more than doubled streaming hours from the 2022 telecast.

how to get free rubies family island product hunt
How to Get TikTok Coins Effortlessly
Conseils des pros : Stratégies de récolte de pièces TikTok
LivU Video Chat Free Coins Hack Myths Debunked
The Science of Free Spins Farming in Coin Master
Are Avakin Life Avacoins Generators Worth Trying?
Free Credits in Bingo Blitz: Your Ticket to Bingo Bliss
Maximize Your Coin Master Earnings with Free Spins
genshin impact 2 6 redeem codes free primogems try hard
ZEPETO Zems Farming: Tips for Success
Boost Your TikTok Engagement with Free Coins
Découvrez le pouvoir des pièces gratuites sur TikTok
TikTok Coin Farming Demystified
TikTok Coin Generators: What to Watch Out For
Ganando Monedas Gratis: Desafíos y Recompensas en TikTok
Unlocking TikTok Coins: Proven Strategies
Free TikTok Coins: Your Path to Fame
Élevez votre aventure TikTok avec les pièces gratuites
TikTok Coin Generator Review: What Works Best?
Free TikTok Coins: The Future of Social Media
Ganando Monedas Gratis: Desafíos y Recompensas en TikTok
Free TikTok Coins: The Real Deal
TikTok Coin Hacks: The Complete Guide
Guadagnare Monete Gratis su TikTok: Sfide e Ricompense
TikTok Coin Generator Scams: Avoiding Pitfalls
Free TikTok Coins: The Game Changer
Consejos de Seguridad para Ganar Monedas TikTok Gratis
Free TikTok Coins: Insider Secrets
The Science of TikTok Coin Farming
تحديات استخدام مولدي العملات TikTok بأمان

Leave a Reply

Your email address will not be published. Required fields are marked *