May 23, 2024

Esports company GameSquare, backed by Dallas Cowboys owner Jerry Jones, is set to acquire struggling influencer and gamer brand FaZe Clan.

Per a statement issued by GameSquare and FaZe Clan Friday, “The combined company will be powered by a progressive end-to-end platform of leading media and agency organizations, gaming and esport teams, creative services, and technology capabilities.”

As part of the deal, GameSquare is appointing FaZe Clan founders at the top of the brand, which will operate as an independent division of GameSquare, to “reestablish authority”: Richard “FaZe Banks” Bengtson as CEO, Thomas “FaZe Temperrr” Oliveira as president, and Yousef “FaZe Apex” Abdelfattah as COO.

Currently, Christoph Pachler is serving as interim CEO of FaZe Clan.

The acquisition, which is an all-stock deal, is expected to close in the fourth quarter. Upon completion of the deal, current GameSquare shareholders will own approximately 55% of merged company, while current FaZe Clan shareholders will own approximately 45%.

GameSquare expects to reach $18 million in cost saving synergies from the FaZe Clan acquisition. The combined company will offer additional details about structural changes upon the close of the deal.

According to the companies, their combined annual revenue totaled approximately $138 million in 2022.

“The gaming community represents one of the largest and most engaged segments of the attention economy,” GameSquare CEO Justin Kenna said. “The acquisition of one of the biggest names in gaming serves as a perfect illustration of how we have built a powerful infrastructure with expansive scale that we can use to leverage the full spectrum of resources within the GameSquare ecosystem. We are also thrilled to welcome back the founders of FaZe Clan and their fans, one of the most deeply engaged communities born on the internet.”

“I’m confident that with Tommy, Apex and me back in charge of the brand, FaZe Clan will get back to where it was in its peak years,” Bengtson said. “We grew up on the internet and understand this brand better than anyone ever could. We are grateful to have found a partner in GameSquare who sees that value in us and can help execute our vision. We’re going to produce first, talk later.”

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