May 23, 2024

Five years after the launch of sales company Madd Entertainment as a partnership between Turkish TV giants Medyapim (“Mother”) and Ay Yapim (“Endless Love”), Madd is at Mipcom not only as Turkey’s top content exporter but also as an innovative industry driver thanks to a raft of deals that take the country’s booming TV business in new directions. 

The combined firepower of Medyapim that comprises several subsidiaries and partners including MF Yapim, Madd, and Mednova and has a library of more than 10,000 hours of TV content spanning from dramas and sitcoms to feature films and game shows, and Ay Yapım which produces a slew of Turkey’s most beloved dramas, accounts for over 400 hours of original programming per year. 

They have a major impact on Turkey’s linear prime time and streaming programming. But now, thanks to Madd, they are broadening their horizons.

The four pacts known to Variety see Madd Entertainment taking or sharing internal rights to three Spanish-language series, its first. That is a milestone, which takes Madd to another level where it is able to bring to the table a far broader range of longer format shows, not only to free to air broadcasters but also global SVOD platforms that are seeing huge returns in the case of Netflix on such titles as Colombian 92-episode “Cafe con aroma de mujer.”

On Tuesday evening at Cannes’ Mipcom trade fair, Madd looks set to announce a raft of deals which, in those known to Variety, take in L.A. and Madrid-based Secuoya Studios, producer of “Zorro,” which Mediawan premiered as a Mipcom opening series on Sunday, and The Mediapro Studio, H.Q.-ed in Madrid, whose CEO, Laura Fernández Espeso, announced start of production in November of “The Head” Season 3, set in a lawless part of the Sahara, at the climax of a Media Mastermind keynote on Tuesday.

Further deals take in Brazilian media giant, the biggest media company in Latin America and its biggest telenovela powerhouse, and Globo legendary Argentine songwriter- producer Cris Morena, behind iconic massive hits such as kids/teen targeting tiles “Chiquititas,” “Rebelde Way” and “Floricienta” which generated huge audiences in Argentina and international sales and format deals, as well as musicals, live concerts and music deals. 

More big partner deals may well be revealed on Tuesday evening at Mipcom.   

Ay Yapim is co-producing a Spanish version of hit series “Brave and Beautiful” with Secuoya Studios via its new unit Secuoya Studios Stories, fruit of a new alliance inked by the partners several months ago. Nominated for an International Emmy for best telenovela in 2018, “Brave and Beautiful’s” makeover, described as a romantic, action-packed melodrama adaptation, will air in Spain through Atresmedia, while Madd Entertainment will distribute international rights.

“As for the script, after meeting with Ece Yorenç, who created the original format, a large team led from Spain by Lele Portas is working on the adaptation screenplays,” said Eduardo Galdo, head of Secuoya Studios Stories.

“The main idea behind this partnership is to bring long-running dramas back to Spanish primetime,” admitted Kerem Çatay, Ay Yapim’s CEO.

“Turkish dramas have proven themselves in primetime, to the point where Atresmedia is running them three evenings a week. Our series work in Spain, so an adaptation like this only makes sense.”

Medyapim and The Mediapro Studio, who created a joint venture with the aim of producing content in Spanish for the global market, have announced  the co-production of a Spanish version of the classic Turkish drama “Feriha’s Secret,” revealed by The Mediapro Studio CEO Laura Fernández Espeso in her Mipcom Media Mastermind keynote on Tuesday. Madd will handle distribution in the international market.

“I hope it will be very successful both in Spain and the whole world as a Turkish original,” observed Fatih Aksoy, chairman of board at Medyapim.

“We are very happy to establish a joint venture with a leading production house, Mediapro. I hope our first production in Spain, ‘A Girl Named Feriha, will be very successful in both in Spain and the whole world as a Turkish original,” he added.

Furthermore, Madd will distribute “Margarita,” a new 40-episode family dramedy from Cris Morena, which is also a spin-off of “Floricienta,” her biggest hit. 

“‘Margarita’ will hopefully inspire new generations, as we did with ‘Floricienta’ more than 15 years ago,” she said. 

“It’s an honor to be Madd’s first third-party distributed series with HBO Max. Combining Madd’s strength with my uber-talented mother – with such a unique and compelling project as ‘Margarita’– it’s a dream come true!” said associate producer – and son – Tomas Yankelevich, formerly EVP and chief content officer of general entertainment for Latin America and U.S. Hispanic at Warner Bros. Discovery (WBD) though to this June, when he resigned.

Ay Yapim has also acquired adaptation rights for Globo’s “Brazil Avenue,” a jewel in Globo’s crown which ranks as its biggest telenovela hit in recent years. This will be the first international adaptation of the Emmy-nominated drama. Madd will be distributing globally. 

“‘Brazil Avenue’ is one of the world’s biggest telenovelas and the Ay Yapim’s version will be amazing. They have a similar storytelling style to Globo and it will be the next Turkish hit,” said İnce. 

“Five years ago, Ay Yapım and Medyapım, two of the companies that made Turkish drama so popular around the world, came together to create Madd. Anyone who knows Turkish drama knows that these two companies are the best.”

Nick Vivarelli contributed to this article.

pull the pin mod apk v0 138 1 unlimited coins playmods
evony apk mod unlimited gems 2022 ios and android twitter
pdf free dice dreams rolls generator update 2023 vi7q
project makeover game hacks tiktok search
download beach buggy racing mod apk 2021 premium
Free TikTok Coins: Where to Find Them
Où trouver des pièces gratuites sur TikTok : Votre guide
How to Legally and Quickly Get Free Spins in Coin Master
Unlocking Free Avacoins in Avakin Life: A Comprehensive Guide
Free Credits in Bingo Blitz: Insider Secrets
Earn Free Spins in Coin Master Like a Pro
genshin impact codes guide get free primogems and mora
How to Get ZEPETO Zems Legally and Quickly
match masters free coins archives crazyashwin
Free TikTok Coins: The Holy Grail of Success
Free Gems in Brawl Stars: The Future of Brawl Gaming
new cheats dragon city free gems mod generator freemind
free family island hack cheats unlimited rubies and energy
hay day hack generator s profile hackaday io
litmatch mod apk 2022 free vip mod unlimited diamond
myths of moonrise by starfortune apps games appgrooves
pdf portable generator buffalo tools
mcqlm evony the kings return hack new 2022 updated
dice dreams v1 53 2 10316 mod apk unlimited rolls coins spin
project makeover unlimited coins cheat ios android 100 working
beach buggy racing mod apk 2023 01 11 free purchase
How to Earn TikTok Coins: Step-by-Step Tutorial
Sicherheit geht Vor: Schützen Sie Ihr Konto beim Verdienen von Münzen
Mastering the Art of Earning Free Spins in Coin Master
Avakin Life Avacoins Hack: Expert Recommendations

Leave a Reply

Your email address will not be published. Required fields are marked *