June 21, 2024

CNN’s new streaming product is set to look an awful lot like its familiar cable network.

CNN Max, which debuted Wednesday, has been touted as a way to get news giant’s content out to a increasing number of cord-cutters and consumers who no longer view cable as their primary way to get video entertainment and information. And parent company Warner Bros. Discovery, in the belief, perhaps, that a streaming subscription is just as good as one to a cable or satellite service, is making the bulk of its linear lineup available to the broadband crowd.

The weekday schedule of CNN Max features several new hours led by anchors such as Jim Acosta, Fredricka Whitfield, Rahel Solomon and Jim Scuitto. But a significant chunk of the service is built on CNN’s linear morning, late-afternoon and primetime schedule. When all is said and done, Max viewers will be able to see everything from Kasie Hunt’s “Early Start” and “CNN This Morning” to the usual evening lineup of Wolf Blitzer, Erin Burnett, Anderson Cooper, Kaitlan Collins, Abby Phillip and Laura Coates.

The same looks to be true on weekends, when CNN Max users will be able to watch Sunday staples such as “State of the Union, “Fareed Zakaria GPS” and “Inside Politics with Manu Raju” at the same time they air on CNN’s cable network.

More to come….

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