Travis Kelce Jersey Sales See Spike After Taylor Swift Appearance

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.

Taylor Swift’s power has transcended to the NFL. After the pop star caused a media frenzy on Sunday when she was spotted cheering on Travis Kelce amid dating rumors, jersey sales for for the Chiefs tight end reportedly spiked by nearly 400%.

Travis Kelce Jersey $129.99 Buy Now

According to sportswear and fan merchandise company Fanatics, Kelce’s jersey was one of the top five for the NFL on Sunday. He “saw a nearly 400% spike in sales throughout the Fanatics network of sites, including NFLShop.com,” a spokesperson told The Associated Press via email.

Though the Chiefs pummeled the Bears 41-10, all eyes were on Swift on Sunday as the broadcast cut to her reactions at big moments in the game, including her appearing to shout “Let’s fucking go!” as Kelce scored a touchdown. Adding to rumors about a budding romance between Swift and Kelce, the “Anti-Hero” singer cozied up to Kelce’s mom, Donna, during the game. Kelce and Swift later left together in the football player’s convertible.

“She’s a pop star, she’s a tremendous singer, tremendous at everything she does,” Chiefs quarterback Patrick Mahomes said, adding that Kelce told him on Friday that she might attend the game. “I haven’t got to meet her, but I guess if she ends up being with Travis then I’ll probably get to meet her at some point. Seems like a good person, so hopefully I get to meet her one day.”

In an earlier interview on the field, Mahomes talked about the importance of getting Kelce a touchdown with Swift in the crowd. “I heard she was in the house… I felt a little bit of pressure, and so I knew I had to get it to Trav,” he said.

Buy your own Travis Kelce jersey on fanatics.com.