If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.
The most iconic movie monsters in the “Universal Monsters” stable, such as Dracula, Frankenstein and Wolf Man, are the stars of a new Halloween campaign from NYX Professional Makeup, announced today.
The “Mon-Star Bash” campaign aims to introduce these classic ghouls and goblins to a new generation, which is why the Loreal makeup brand tapped up-and-coming Gen-Z talent to star in their campaign.
Landon Barker, musician, stars as The Werewolf; Reginae Carter, social media personality and model, stars as one of The Mummi Twins; Phoenix Brown, content creator and DJ, stars as the Bride of Frankie; and musician Grace McKagan stars as Drakulah.
The brand will also introduce a new “Mon-Star Bash” Halloween product collection to support the campaign. Adding to their existing portfolio of SFX face paints, the vegan and cruelty-free assortment will launch seven new ultra-pigmented shades of SFX Face and Body Paints inspired by the classic monster colors; metallic silver and gold SFX Glitter Face and Eye Paints adding an updated shine; and new lightweight, full-body, Spiky Fringe Jumbo Lashes to unlock pro-level artistry.
They’ve also partnered with globally renowned special effects makeup artist, Mimi Choi, who in a series of campaign images has created fix exclusive and reimagined looks inspired by the Universal Monsters — with a modernized twist, and using all NYX SFX makeup.
NYX will also release a custom music video featuring the Gen-Z talent. The original song will be leveraged across digital platforms, including a social media global influencer program, where creators will post videos transforming themselves into their favorite “Mon-Star.”
Shop the entire NYX “Mon-Star Bash” collection on NYX’s website starting Sept. 18.